ScreenX

Turn sportsbook screens into high-performance conversion machines

What is ScreenX ?

ScreenX is a platform that transforms ordinary retail sportsbook screens into intelligent, high-impact sales tools.
It uses real-time odds, boosted prices, statistics, ready-made betslips, and dynamic visual modules to maximize customer engagement and conversion.

No static grids. No outdated listings.
Just up-to-date, eye-catching content designed to drive action. Dynamic, real-time visuals that engage players, highlight value, and drive betting decisions directly at the point of sale.

Why ScreenX ?

In retail, attention lasts seconds. The right visual makes the difference. ScreenX turns sportsbook offers into dynamic stories that engage, inform, and convert.

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Real-time odds and data

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Full branding customization

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Dynamic animations capturing player attention

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Designed to increase engagement and drive betting decisions

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Already deployed across thousands of screens in Central and Eastern Europe

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Statistics according to global research

+650% higher engagement with visuals
3× more interaction with animated content
+94% conversion when added value is highlighted

ScreenX in numbers

ScreenX has grown for 5 years now. Constantly refined. Always moving forward.

Over0designed templates

Uptime0%

24/7 monitoring · Redundant infrastructure · SLA-backed

About0active screens daily

How it works?

ScreenX connects directly to the operator’s sportsbook feed and transforms data into rich visual content displayed across retail locations. Every screen becomes a context-aware extension of the operator’s offer.

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Real operator feed: prematch odds in real time by syncing with sportsbook APIs

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Automated content rotation based on current events

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Configurable modules tailored to product strategy

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Secured cloud-based platform designed for scalability and effortless deployment

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Seamless scaling from a single screen to thousands of locations. Works with standard commercial displays

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Low technical requirements and minimal maintenance requirements. Based just on HTML+CSS+JavaScript content

ScreenX examples

Below are some of the key modules we create for our clients. All prepared for native FullHD (1920x1080px) screen resolution.

Top Matches of the Day (H2H)

Slideshow presenting match in a H2H way
Includes jerseys (or flags) for each tournament participant
Main market: 1/X/2 & up to 3 the most important markets — encouraging customers to explore beyond the basics.
Hints for Clients: up to 3 hints for the most important markets
Counter to match start
Progress bar

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MMA

Slideshow presenting MMA fights
Includes photos of the competitors
Federation logo and custom backgrounds
Hints for each fighter
Dynamic presentation

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Winning and suggested Betslips

Two types of Betslips: winnings and propositions
Automatic handling and display of bonuses!
Backend administration panel for content management (marketing slogans, rates)
Automatic calculation of potential winnings based on the odds and bonuses
Automatic scrolling of betslips with a large number of events
Counter to first match start
Progress bar

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Player props

Slideshow presenting player props offer
Each tournament day focused on todays matches
3D jerseys for all choosen Players
4 randomly choosen selections per Player from different bet groups
Round flags for each tournament participant

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„Hints” – bets based on stats

Slides focused on specific hand-picked markets
Manually prepared tips based on statistics
Counter to first match start
Progress bar

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Special bets – „Ready Made Popular Picks”

Special ready-made bets prepared by the bookmaker
Dynamic font size based on text length
Counter to match start
Progress bar

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Boosted Matches of the Day

Highlights the biggest events with boosted odds.
Each higher-than-standard odd is shown with a crossed-out base value, clearly visualizing the product’s added value

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Ticket of the day – Long

Slide representing ticket prepared by Bookmakers
Supporting Happy hours promo and odds bonuses
Possible winnings calculations based on dynamically changed stakes
Supporting various type of markets
Round flags for each tournament participant

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Playoff

Slide representing playoff stage of the tournament (final match)
Each tournament day focused up to 2 upcoming matches
Main market: 1/X/2
Finished matches with results
Round flags for each tournament participant
Progress bar

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Odd Boost

Slide representing „Boost” product
Product showing a special odd boost of the day
Counter to match start
Progress bar

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Tournament calendar

Each tournament day focused on yesterdays, todays and tomorrows matches
Main market: 1/X/2
Yesterdays and finished matches with results
Round flags for each tournament participant
Progress bar

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Tokyo 2020 – special

Special bets tailored to unique sporting events.
Customized graphics and color schemes.

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Proven at Scale

ScreenX powers sportsbook screens across thousands of retail shops in: Poland, Czechia and Romania. Including major operator partners such as Superbet and Fortuna — the largest betting group in Central and Eastern Europe.
Every visualization is live-fed, always synchronized with the operator’s strategy, and customized for brand consistency.